Strength in Culture – Power in Business: Stories from Aboriginal Entrepreneurs

This initiative is designed to amplify the voices of Aboriginal business owners across Victoria, highlighting their unique journeys, cultural significance, and the inspiration behind their enterprises.

Through personal storytelling, these entrepreneurs share insights into their industries, the role of culture in shaping their business practices, and the milestones and challenges they've encountered along the way. The series also emphasises the vital support provided by Kinaway, illustrating how networks, grants, training, and mentorship have contributed to their growth and success.

Filmed at their business locations or work sites, these stories aim to showcase the resilience, creativity, and economic contributions of Aboriginal entrepreneurs to a diverse audience, including community members, government bodies, corporate partners, and the broader Kinaway network.

Distributed across social media, YouTube, and during key events, the content celebrates cultural pride and encourages other mob to pursue their business aspirations, highlighting the enduring strength of culture in empowering Aboriginal enterprise.

Purpose:

To spotlight the voices of Aboriginal business owners across Victoria, showcasing: 

• Who you are & stories behind your business (Industry, Services/Products) and what inspired you to start it. 

• The Cultural significance behind your work, how does culture influence the way you do business? 

• What has the journey been like as an Aboriginal entrepreneur? 

• Key milestones and challenges in your business journey. 

• Talking about the tangible support and impact of Kinaway on your business journey, what role has Kinaway played in your success and growth? (access to networks, grants, training, visibility, mentoring etc.)

How the final content will be used:

Member highlight footage will be utilised to form part of Kinaway’s– Strength in Culture – Power in Business Stories from Aboriginal Entrepreneurs series, aimed at creating visual iteration and transparency of the uniqueness of Aboriginal businesses and their contributions to the economy.

Target audience: 

• Member network (local and national) 

• Government networks and affiliates 

• Corporate Partners – procurement partners 

• Aboriginal and Torres Strait Islander People, community groups and ACCHOS established within Victoria 

• Kinaway broader networks

Kinaway plan to distribute via the following platforms: 

• Kinaway socials (Facebook, LinkedIn, Instagram) 

• YouTube 

• Highlight will form as a series and utilised and or played during Kinaway networking events and ceremonies where required when spotlighting businesses 

Story Board Content Direction:

• Filming set TBA e.g. at discretion of business owner either at business location or at work site etc 

• Business Identify - what does your business do and how did it get started? 

• Culture and Purpose - how is culture part of your business, why is it important for mob to be in business and what does being an Aboriginal business owner mean to you?

Kinaway Impact:

• How did you find out about Kinaway? 

• In what ways had Kinaway supported your business? 

• Can you give an example of how Kinaway has helped your business? 

• Can you give an example of how Kinaway has made a real difference? 

• Why do you think Kinaway is important for Aboriginal business? 

Looking Forward:

• What’s next for your business? 

• What would you say to mob out there thinking of starting a business?"