Kinaway Member Capability Statement Template

At Kinaway, we are committed to empowering our Members by showcasing their unique strengths and capabilities. Our Capability Statement Template is designed to help Indigenous businesses effectively communicate their expertise, experience, and value proposition to potential clients, partners, and stakeholders.

Create your Capability Statement Here

  • Why Use a Capability Statement?

    A well-crafted capability statement serves as a powerful marketing tool that highlights your business's core competencies, past performance, differentiators, and contact information. It helps build credibility, establish trust, and open doors to new opportunities.

    Key Reasons to Use a Capability Statement:

    • Win Government and Corporate Tenders:
      Large organisations and government agencies usually require a capability statement before they let you bid or supply products and services.

    • Stand Out From Competitors:
      A clear, concise document highlights your unique strengths, making it easier for procurement officers to choose you over rivals.

    • Speed Up Business Networking:
      It serves as an advanced business card at industry events, giving decision-makers the exact facts they need to hire.

  • What’s Included in Our Template?

    Key Business Details:
    Include your company’s name, Industry, location, contact information, and ABN

    About Us:
    Write a brief overview of your organisation’s history, mission, and core values.

    Core Capabilities and Services:
    Describe the main services or solutions your business offers.

    Why Work With Us:
    Highlight what makes your business unique and why clients should choose you.

    Key Personnel:
    List the key team members, their roles, and relevant expertise.

    Past Projects and Clients:
    Provide examples of previous work and notable clients to showcase experience.

    Certifications, Insurance, and Memberships:
    Mention any industry certifications, insurances, and memberships.

    Contact Details:
    Include your main contact information

  • How to Use the Template

    Our easy-to-follow template guides you step-by-step through the process of creating a professional and impactful capability statement.

    Designed to be versatile, it is suitable for businesses at all stages — whether you're just starting out or looking to refine your existing materials.

    The template can be customised to highlight your unique strengths and tailored to specific industries or projects, ensuring your capability statement effectively communicates your value proposition.

    Additionally, the template is hosted on Canva, a popular online design platform that offers a wide range of user-friendly tools and features. Canva is free to use, making it accessible for everyone.

    Using Canva templates allows you to easily edit, personalise, and design your capability statement with professional-quality visuals, even if you have little to no prior design experience.

    Simply access the hosted Canva template, make your adjustments, and create a polished, compelling document that stands out to clients and partners.

    If you'd like a hand tailoring this template, reach out to the Kinaway team — support with member resources like this one is part of what we're here for.

  • Benefits of a Strong Capability Statement

    Increase your visibility within the Indigenous business community:
    A well-crafted capability statement makes your business more recognisable within the Indigenous business network. It helps you stand out, leading to more referrals, networking opportunities, and recognition among community members and organisations that prioritise Indigenous partnerships.

    Demonstrate your expertise to government agencies, corporations, and partners:
    Your capability statement clearly showcases your skills, past projects, and areas of expertise. This builds trust and confidence with potential clients and partners, positioning your business as a reliable and qualified choice for their needs.

    Strengthen your business reputation and credibility:
    Having a professional capability statement reinforces your reputation for quality and reliability. It shows your commitment to excellence, helping differentiate you from competitors and building long-term trust with clients and stakeholders.

    Open pathways to procurement opportunities and collaborations:
    A strong capability statement is essential in procurement processes, enabling you to respond effectively to tenders and proposals. It also attracts collaborators and partners, opening new markets and growth opportunities for your business.

Example Capability Statement

Using the template above, I’ve created a Capability Statement for my own business. I’ve changed the colours, typeface and images to match my brand.

Quick Tips

  • Keep it to 1–4 pages. Buyers and procurement teams skim — lead with what makes you the right choice.

  • Use plain, confident language. Avoid jargon your reader may not know.

  • Add your logo to the header, and a photo of your team, work or Country if you have one you're proud to share.

  • Only include the Aboriginal and/or Torres Strait Islander ownership and certification details you are comfortable sharing publicly.

  • Save a copy as a PDF before sending, so your formatting stays intact on any device.

  • Review and refresh this document every 6–12 months, or whenever your services, certifications or contacts change.